CRM
Lasso CRM
CRM built exclusively for residential homebuilders and new home sales teams to capture, nurture, and convert prospects from interest list to occupancy.
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Use Cases
- New home sales lead tracking
- Prospect email nurturing
- Community inventory management
- Sales rep performance reporting
Capability Matrix
| Feature | Status | Depth |
|---|---|---|
| CRM / Customer Management | Yes | Advanced |
| Marketing Automation | Yes | Advanced |
| Reporting Dashboard | Yes | Standard |