Use Cases
- New home sales lead tracking
- Prospect email nurturing
- Community inventory management
- Sales rep performance reporting
Pricing
Transparency
Quote only
Lasso CRM
Home builder CRM for lead management, automated follow-up, email marketing, and sales reporting across communities
Lasso CRM does not publish pricing — request a quote via the vendor website.
Capability Matrix
| Feature | Status | Depth |
|---|---|---|
| CRM / Customer Management | Yes | Advanced |
| Marketing Automation | Yes | Advanced |
| Reporting Dashboard | Yes | Standard |
Strengths
- Built specifically for new home sales cycle
- Interest list to occupancy workflow
- Deep homebuilder industry focus
- Part of ECI Solutions ecosystem
Best Fit
Typical clientsmid-size shops up to large contractors (100–500)
Platform weightMid-weight — full-featured without enterprise overhead
Cost signalCustom quote — plan for a sales process and negotiated contract
Usually more platform than a solo or small crew needs — smaller shops tend to be better served by a lighter tool.
Mid-sizeLarge