Motive
Motive (formerly KeepTruckin) is an AI-powered fleet management and driver safety platform serving over 120,000 businesses. Founded in 2013 in San Francisco, it combines GPS fleet tracking, ELD compliance, AI dashcams, dispatch, asset monitoring, spend management via a fleet card, and workforce management into a unified operations platform. Widely used in construction, landscaping, trucking, logistics, and field service industries.
Use Cases
- ELD and hours-of-service compliance for DOT-regulated fleets
- Real-time GPS tracking of vehicles and equipment across job sites
- Driver safety coaching and accident reduction via AI dashcam
- Equipment and asset tracking for construction and landscaping
- Fleet spend management and fuel fraud prevention
- Time tracking and payroll integration for field workers
- Dispatch and route management for field service operations
- Preventive maintenance scheduling and fault code monitoring
Capability Matrix
| Feature | Status | Depth |
|---|---|---|
| GPS Tracking | Yes | Advanced |
| Dispatch | Yes | Advanced |
| Scheduling | Yes | Standard |
| Route Optimization | Partial | Standard |
| Asset Management | Yes | Advanced |
| Time Tracking | Yes | Standard |
| Reporting Dashboard | Yes | Advanced |
| Photo Documentation | Yes | Advanced |
| Safety Checklists | Yes | Advanced |
| API Access | Yes | Advanced |
| Zapier Integration | Yes | Standard |
| QuickBooks Sync | Partial | Basic |
| Inventory Management | No | Basic |
| Payroll | Partial | Basic |
| Job Costing | Partial | Basic |
| Invoicing | No | Basic |
| Payment Processing | No | Basic |
| Estimating | No | Basic |
| CRM / Customer Management | No | Basic |
| Proposals & Quotes | No | Basic |
Alternatives to Consider
Verizon Connect
Verizon Connect is a fleet management and field workforce platform owned by Verizon Communications. Built from the 2018 merger of Fleetmatics, Telogis, and Verizon Telematics, it delivers GPS vehicle tracking, ELD compliance, AI-powered dashcams, route optimization, and a field service dispatch module. The flagship product, Reveal, serves construction, utilities, distribution, and trades businesses managing mobile workforces and equipment.
Samsara
Samsara is a publicly traded (NYSE: IOT) connected operations platform providing AI-powered GPS fleet tracking, ELD compliance, dash cams, equipment management, and IoT telematics for physical operations industries. Founded in 2015 by the co-founders of Meraki (acquired by Cisco), Samsara serves transportation, construction, field services, and public sector fleets with a unified platform covering vehicle telematics, safety coaching, workforce management, and digital workflows. The platform integrates with 300+ third-party applications and provides an open developer API.
Fleetio
Fleet management software for tracking vehicles, maintenance, fuel, and driver performance.