HR

Motive

Motive (formerly KeepTruckin) is an AI-powered fleet management and driver safety platform serving over 120,000 businesses. Founded in 2013 in San Francisco, it combines GPS fleet tracking, ELD compliance, AI dashcams, dispatch, asset monitoring, spend management via a fleet card, and workforce management into a unified operations platform. Widely used in construction, landscaping, trucking, logistics, and field service industries.

major★★★★4.3(275)G2★★★★½4.5(1,688)CapterraTradeAtlas verified· Aug 2026

Product Tour

Use Cases

  • ELD and hours-of-service compliance for DOT-regulated fleets
  • Real-time GPS tracking of vehicles and equipment across job sites
  • Driver safety coaching and accident reduction via AI dashcam
  • Equipment and asset tracking for construction and landscaping
  • Fleet spend management and fuel fraud prevention
  • Time tracking and payroll integration for field workers
  • Dispatch and route management for field service operations
  • Preventive maintenance scheduling and fault code monitoring

Pricing

Transparency
Quote only
Contract
Multi-year contract
Driver Safety

AI dashcams and safety event detection

Fleet Management

GPS tracking, telematics, and vehicle health

Equipment Monitoring

Asset tracking and utilization

Spend Management / Motive Card

Fleet card with fraud detection and QuickBooks sync

Workforce Management

Time tracking, timecards, and driver qualification

Dispatch

Order management, routing, and driver communication

Motive does not publish pricing — request a quote via the vendor website.

Capability Matrix

FeatureStatusDepth
GPS TrackingYesAdvanced
DispatchYesAdvanced
SchedulingYesStandard
Route OptimizationPartialStandard
Asset ManagementYesAdvanced
Time TrackingYesStandard
Reporting DashboardYesAdvanced
Photo DocumentationYesAdvanced
Safety ChecklistsYesAdvanced
API AccessYesAdvanced
Zapier IntegrationYesStandard
QuickBooks SyncPartialBasic
Inventory ManagementNoBasic
PayrollPartialBasic
Job CostingPartialBasic
InvoicingNoBasic
Payment ProcessingNoBasic
EstimatingNoBasic
CRM / Customer ManagementNoBasic
Proposals & QuotesNoBasic

Strengths

  • Industry-leading GPS refresh rates of 1-2 seconds
  • AI dashcam with 20+ safety event detection up to 99% accuracy
  • ELD compliance widely regarded as most mature in trucking industry
  • 378+ marketplace integrations
  • Unified platform covering fleet, safety, spend, and workforce
  • Motive Fleet Card with integrated fraud detection tied to vehicle location
  • Strong construction and landscaping vertical content and features
  • Pre-IPO scale with $501M ARR and 120,000+ business customers

Best Fit

Mid-to-large fleets in construction, landscaping, or logistics needing unified GPS tracking, ELD compliance, AI dashcam safety, and spend management in a single platform

Typical clientssmall crews up to large contractors (100–500)
Platform weightHeavyweight — deep feature set, industry-standard footprint
Cost signalCustom quote — plan for a sales process and negotiated contract
Small teamsMid-sizeLarge