About
Now sold as Propertybase by Lone Wolf, still under the Propertybase name — a real estate CRM built natively on Salesforce, with published pricing from $89 per user per month.
Use Cases
- Real estate lead and pipeline management
- Transaction and listing management
- Marketing automation for developers
- Broker and team performance reporting
Pricing
Starting at
$89/mo
Transparency
Pricing published
Propertybase Salesforce Edition
Enterprise-grade real estate CRM on the Salesforce platform with lead management, MLS integration, and transaction management
Propertybase GO
Standalone real estate CRM for smaller teams not on Salesforce
Capability Matrix
| Feature | Status | Depth |
|---|---|---|
| CRM / Customer Management | Yes | Advanced |
| Marketing Automation | Yes | Advanced |
| Reporting Dashboard | Yes | Advanced |
| Document Storage | Yes | Standard |
Strengths
- Built on Salesforce for enterprise extensibility
- Strong for real estate developers and brokers
- 60+ country footprint
- Now part of Lone Wolf Technologies suite
Best Fit
Typical clientsmid-size shops up to enterprise & national firms (500+)
Platform weightMid-weight — full-featured without enterprise overhead
Cost signalFrom $89/mo published
Usually more platform than a solo or small crew needs — smaller shops tend to be better served by a lighter tool.
Mid-sizeLargeEnterprise