Distribution to the trades, without a sales team.
You don't need to build your own trade-business audience from scratch. Here's what to check before you commit budget, and what the partnership actually looks like day to day.
Before you commit budget
Five things worth working out before you evaluate a distribution partnership.
Distribution to "the trades" broadly is too vague to plan around. Get specific about which trades, company sizes, and regions are the real buyers of your product category before you commit budget.
A PDF catalog doesn't embed into anyone's tools. Specs, pricing tiers, and SKUs need to exist in a structured, machine-readable form before an embed or referral integration is worth building.
A one-time lead and a recurring account relationship have very different economics. Know your own numbers — average order value, repeat-purchase rate — before you evaluate whether a referral channel pencils out.
A lead that sits in an inbox for three days is a wasted lead. Decide, before you turn on any referral flow, exactly who on your team responds and how fast.
If your sales team already has relationships in the trades and regions you'd be entering, a distribution partnership might duplicate effort rather than add reach. Map the overlap before you invest.
How the partnership actually works
A dedicated profile
Your company gets a profile positioned upstream of the trades you serve — not buried in a generic vendor directory, but placed where trade owners and buyers are actually making sourcing decisions.
Referral relationships downstream
Rather than a single lead-gen form, the relationship is structured to route interest from trade businesses actively looking for a vendor in your category, ongoing rather than one-off.
Embed catalog options
Our survey, valuation, or evaluator tools can be dropped directly into your own site — giving your visitors a reason to engage with you longer, with your brand on it, not ours.
No software to buy, no CRM switch
This isn't a platform migration. It's a distribution and referral layer that sits alongside whatever sales and marketing stack you already run.
A dedicated profile and referral relationship, positioned upstream of the trades you serve.