Marketplaces

Angi

Angi (formerly Angie's List / ANGI Homeservices) is the leading US home services marketplace connecting homeowners with local service professionals across 500+ categories. Formed by the 2017 merger of Angie's List (founded 1995) and HomeAdvisor (founded 1998 as ServiceMagic), and rebranded to Angi in March 2021. The platform operates a pay-per-lead model (Angi Leads), display advertising (Angi Ads), and a fixed-price instant-booking service powered by the 2018 Handy acquisition. Angi completed its spin-off from IAC on April 1, 2025, becoming an independent public company (NASDAQ: ANGI). Revenue in 2025 was approximately $1.05B (declining YoY as platform shifted to homeowner-choice lead model). As of 2025 the platform counts roughly 200,000 active service professionals across all trades.

majorPlumbingElectricalHVACRoofingTradeAtlas verified· Jul 2026

Product Tour

Use Cases

  • Supplemental lead generation for licensed residential contractors
  • Consumer review and reputation building for new or growing contractors
  • Instant-booking fulfillment for standardized fixed-price services (cleaning, painting)
  • Background-check-based credentialing to build homeowner trust
  • Lead routing into existing CRM/FSM via Zapier webhook

Pricing

Transparency
Quote only
Angi Leads

Pay-per-lead model where contractors pay $15–$120+ per shared homeowner contact. Since Jan 2025, homeowners actively choose which pros to contact (homeowner-choice model), replacing automatic shared distribution.

Angi Ads

Display advertising for contractors on Angi platform, including website, app, and call center placement. Minimum monthly spends of ~$200–$550+.

Angi Services (Fixed-Price Booking)

Instant-book, fixed-price pre-priced services powered by Handy platform. Categories include cleaning, handyman, plumbing, electrical, interior painting, lawn mowing. Backed by Happiness Guarantee. Contractors paid by Angi after job completion.

Angi Key

Consumer membership ($29.99/yr) offering 20% off pre-priced Angi Services, priority support, and Affirm financing.

Angi does not publish pricing — request a quote via the vendor website.

Capability Matrix

FeatureStatusDepth
CRM / Customer ManagementNoBasic
Proposals & QuotesNoBasic
E-SignatureNoBasic
Financing OptionsPartialStandard
DispatchNoBasic
SchedulingPartialBasic
Route OptimizationNoBasic
Inventory ManagementNoBasic
Asset ManagementNoBasic
EstimatingPartialBasic
InvoicingNoBasic
Payment ProcessingPartialStandard
Job CostingNoBasic
PayrollNoBasic
QuickBooks SyncNoBasic
PricebookPartialStandard
Flat Rate PricingYesStandard
Customer PortalPartialBasic
Online BookingYesAdvanced
Marketing AutomationNoBasic

Strengths

  • Largest US home services consumer audience (~200K active pros, millions of monthly homeowner users)
  • Verified reviews and 'Angi Approved' credentialing build consumer trust
  • Fixed-price instant booking (Handy-powered) for cleaning, handyman, painting, plumbing
  • Happiness Guarantee covers full purchase price plus limited damage protection on pre-priced jobs
  • Homeowner-choice model (Jan 2025) sends exclusive or semi-exclusive leads to selected pros
  • Zapier and webhook API for lead routing into CRMs (ServiceTitan, JobNimbus, etc.)
  • AI Helper (June 2025) converts natural-language homeowner descriptions into qualified service requests
  • ChatGPT marketplace integration (March 2026) extends discovery surface
  • Dual iOS/Android apps for both homeowners and pros (Angi for Pros app)

Best Fit

Home service contractors seeking consumer lead flow across residential trades without needing a full FSM platform. Best suited for solo operators and small crews in high-demand categories (plumbing, HVAC, electrical, roofing) who want supplemental inbound leads and can respond to shared leads within minutes.

Typical clientssolo operators up to mid-size shops (21–100)
Platform weightHeavyweight — deep feature set, industry-standard footprint
Cost signalCustom quote — plan for a sales process and negotiated contract

Sized and priced for small operations — large shops may outgrow it.

SoloSmall teamsMid-size