Angi
Angi (formerly Angie's List / ANGI Homeservices) is the leading US home services marketplace connecting homeowners with local service professionals across 500+ categories. Formed by the 2017 merger of Angie's List (founded 1995) and HomeAdvisor (founded 1998 as ServiceMagic), and rebranded to Angi in March 2021. The platform operates a pay-per-lead model (Angi Leads), display advertising (Angi Ads), and a fixed-price instant-booking service powered by the 2018 Handy acquisition. Angi completed its spin-off from IAC on April 1, 2025, becoming an independent public company (NASDAQ: ANGI). Revenue in 2025 was approximately $1.05B (declining YoY as platform shifted to homeowner-choice lead model). As of 2025 the platform counts roughly 200,000 active service professionals across all trades.
Use Cases
- Supplemental lead generation for licensed residential contractors
- Consumer review and reputation building for new or growing contractors
- Instant-booking fulfillment for standardized fixed-price services (cleaning, painting)
- Background-check-based credentialing to build homeowner trust
- Lead routing into existing CRM/FSM via Zapier webhook
Capability Matrix
| Feature | Status | Depth |
|---|---|---|
| CRM / Customer Management | No | Basic |
| Proposals & Quotes | No | Basic |
| E-Signature | No | Basic |
| Financing Options | Partial | Standard |
| Dispatch | No | Basic |
| Scheduling | Partial | Basic |
| Route Optimization | No | Basic |
| Inventory Management | No | Basic |
| Asset Management | No | Basic |
| Estimating | Partial | Basic |
| Invoicing | No | Basic |
| Payment Processing | Partial | Standard |
| Job Costing | No | Basic |
| Payroll | No | Basic |
| QuickBooks Sync | No | Basic |
| Pricebook | Partial | Standard |
| Flat Rate Pricing | Yes | Standard |
| Customer Portal | Partial | Basic |
| Online Booking | Yes | Advanced |
| Marketing Automation | No | Basic |
Alternatives to Consider
ServiceTitan
All-in-one field service management platform built for residential and commercial trades.
Jobber
Field service management software designed for small to mid-size home service businesses.
Thumbtack
Thumbtack is a nationwide online marketplace connecting homeowners with local service professionals across 500+ project categories. Founded in 2008 and headquartered in San Francisco, CA, Thumbtack operates a pay-per-lead model where contractors pay only for qualified leads — never a commission on completed jobs. The platform serves 4+ million customers annually, hosts 300,000+ active professional businesses, and has facilitated 90 million+ projects. Thumbtack offers AI-powered matching, professional profile pages with reviews and portfolio photos, background check and license verification badges, and integrations with ServiceTitan, Jobber, Workiz, and Google Calendar. It is strictly a lead generation and customer acquisition platform — job management, scheduling, dispatch, invoicing, and CRM must be handled in a separate FSM tool.