Product Tour
Roofr is the lighter, cheaper way into roofing software, and the pricing page is refreshingly legible: a free Starter tier, then $109–$349/month, with measurement reports priced per report on top. Proposals, instant estimates and payments are the strong parts. It suits a newer or smaller roofing company that wants to look professional without an enterprise onboarding — the trade-off being less depth than AccuLynx once volume grows.
TradeAtlas Editorial (AI draft) · Reviewed 2026-07-29
Use Cases
- Generating aerial roof measurement reports from satellite imagery
- Creating and sending branded digital proposals with e-signature
- Capturing inbound leads via embeddable instant estimator on contractor website
- Managing the full sales pipeline from lead to signed contract
- Ordering roofing materials directly from signed proposals
- Collecting payments and sending invoices post-job
Pricing
Aerial imagery-based roof measurement reports delivered within 2 hours, including slopes, line measurements, and material breakdowns. $13/report on paid plans.
Customizable job boards and pipeline stages for managing leads and jobs from capture through to payment, with team collaboration tools.
Branded digital proposal builder with e-signature, payment terms, and customizable templates.
Embeddable homeowner-facing widget that delivers instant roof quotes based on address and contractor's custom pricing. Available as add-on.
AI-powered website builder for roofing contractors. Beta add-on.
Capability Matrix
| Feature | Status | Depth |
|---|---|---|
| Estimating | Yes | Advanced |
| Proposals & Quotes | Yes | Advanced |
| E-Signature | Yes | Standard |
| Invoicing | Yes | Standard |
| Payment Processing | Yes | Standard |
| CRM / Customer Management | Yes | Standard |
| Scheduling | Yes | Basic |
| Photo Documentation | Yes | Standard |
| Job Costing | Yes | Standard |
| QuickBooks Sync | Yes | Standard |
| Reporting Dashboard | Yes | Standard |
| Online Booking | Partial | Basic |
| Zapier Integration | Yes | Standard |
| API Access | Partial | Basic |
| Dispatch | Partial | Basic |
| Time Tracking | No | Basic |
| GPS Tracking | No | Basic |
| Pricebook | Partial | Basic |
| Flat Rate Pricing | Partial | Basic |
| Inventory Management | No | Basic |
Strengths
- Aerial measurement reports delivered within 2 hours for $13
- Seamless measurement-to-proposal workflow in one platform
- Instant Estimator widget for homeowner-facing lead capture on contractor websites
- Direct material ordering integrations with ABC Supply, Beacon, and SRS
- Affordable entry pricing with a free tier for low-volume users
- Series B-backed with 12,000+ roofing company customers
Limitations
- Measurement reports are billed per report, so the subscription isn't the whole cost
- Production and job-costing depth trails AccuLynx
- QuickBooks integration and crew management only appear on the higher Scale tier
- Aimed at residential retail roofing; insurance-restoration workflow is lighter
Best Fit
Small-to-mid-size residential and commercial roofing contractors who want a fast path from aerial roof measurement to a signed proposal and payment, without the complexity or cost of enterprise roofing platforms.
Sized and priced for small operations — large shops may outgrow it.
Alternatives to Consider
ServiceTitan
All-in-one field service management platform built for residential and commercial trades.
JobNimbus
JobNimbus is a cloud-based CRM and project management platform purpose-built for residential exterior contractors, with the strongest concentration in roofing, siding, gutters, and remodeling. Founded in 2013 in Lehi, Utah, it serves 8,000+ contractor businesses with tools spanning lead tracking, estimating, proposals, scheduling, invoicing, payments, and marketing automation. JobNimbus acquired SumoQuote (quoting) and Roofer Marketers (digital marketing agency) in 2023, and raised a $330M growth investment from Sumeru Equity Partners in November 2024. It is widely regarded as the leading CRM for roofing sales-focused contractors.
AccuLynx
AccuLynx is an all-in-one business management platform built exclusively for roofing contractors. Developed by ExactLogix, Inc., it covers the full job lifecycle from lead capture and CRM through estimating, production scheduling, material ordering, insurance restoration tracking, invoicing, and payments. The platform integrates directly with aerial measurement providers (EagleView, Hover, GAF QuickMeasure), major roofing distributors (ABC Supply, SRS Distribution, QXO), and QuickBooks, making it the dominant vertical SaaS choice for residential and commercial roofing companies.