Roofr
Roofr is an all-in-one roofing CRM built specifically for roofing contractors, combining aerial measurement reports, instant estimating, digital proposals with e-signatures, invoicing, payments, material ordering, and job pipeline management. Founded in 2016 by third-generation roofer Richard Nelson and Kevin Redman, Roofr serves over 12,000 roofing companies across North America with a cloud-based platform designed to take a job from lead capture to signed contract and payment in one workflow.
Use Cases
- Generating aerial roof measurement reports from satellite imagery
- Creating and sending branded digital proposals with e-signature
- Capturing inbound leads via embeddable instant estimator on contractor website
- Managing the full sales pipeline from lead to signed contract
- Ordering roofing materials directly from signed proposals
- Collecting payments and sending invoices post-job
Capability Matrix
| Feature | Status | Depth |
|---|---|---|
| Estimating | Yes | Advanced |
| Proposals & Quotes | Yes | Advanced |
| E-Signature | Yes | Standard |
| Invoicing | Yes | Standard |
| Payment Processing | Yes | Standard |
| CRM / Customer Management | Yes | Standard |
| Scheduling | Yes | Basic |
| Photo Documentation | Yes | Standard |
| Job Costing | Yes | Standard |
| QuickBooks Sync | Yes | Standard |
| Reporting Dashboard | Yes | Standard |
| Online Booking | Partial | Basic |
| Zapier Integration | Yes | Standard |
| API Access | Partial | Basic |
| Dispatch | Partial | Basic |
| Time Tracking | No | Basic |
| GPS Tracking | No | Basic |
| Pricebook | Partial | Basic |
| Flat Rate Pricing | Partial | Basic |
| Inventory Management | No | Basic |
Alternatives to Consider
ServiceTitan
All-in-one field service management platform built for residential and commercial trades.
JobNimbus
JobNimbus is a cloud-based CRM and project management platform purpose-built for residential exterior contractors, with the strongest concentration in roofing, siding, gutters, and remodeling. Founded in 2013 in Lehi, Utah, it serves 8,000+ contractor businesses with tools spanning lead tracking, estimating, proposals, scheduling, invoicing, payments, and marketing automation. JobNimbus acquired SumoQuote (quoting) and Roofer Marketers (digital marketing agency) in 2023, and raised a $330M growth investment from Sumeru Equity Partners in November 2024. It is widely regarded as the leading CRM for roofing sales-focused contractors.
AccuLynx
AccuLynx is an all-in-one business management platform built exclusively for roofing contractors. Developed by ExactLogix, Inc., it covers the full job lifecycle from lead capture and CRM through estimating, production scheduling, material ordering, insurance restoration tracking, invoicing, and payments. The platform integrates directly with aerial measurement providers (EagleView, Hover, GAF QuickMeasure), major roofing distributors (ABC Supply, SRS Distribution, QXO), and QuickBooks, making it the dominant vertical SaaS choice for residential and commercial roofing companies.